Business Solutions for Accelerated Growth
Unlock your potential with our strategic advisory services.
About Northwinds Advisory
Our Mission
At Northwinds Advisory & Investing, our mission is to empower tech businesses to reach their full potential with a focus on accelerating growth. We focus on working with you to develop and refine business, product and go-to-market strategy. We take on fractional C-Suite roles in Sales & Product Management.
We also operate a small fund. Recent investments include an AI Media Licensing start-up, a platform for community sports and active lifestyle experiences, and an Angel fund.
Services Provided
Business Strategy
We partner with leadership and Boards to define clear visions and actionable strategic roadmaps that unlock sustained growth and competitive advantage. Our approach ensures your core business objectives are aligned with market opportunities, fostering resilient and future-proof enterprises.
Product Strategy & Execution
We guide the development of compelling product strategies that resonate with market demand and drive innovation. From ideation to launch and optimization, we refine your product processes to ensure efficient execution, continuous improvement, and scalable growth.
Go-to-Market Planning and Execution
We design and implement robust go-to-market strategies that accelerate market penetration and revenue growth. Our expertise ensures your product reaches the right customers through optimized channels, compelling messaging, and effective sales execution. We can also take on fractional GTM roles.
Product & Go-to-Market Partnerships
We identify, forge, and optimize strategic product and go-to-market partnerships that amplify your reach and capabilities. By building powerful ecosystem alliances, we help you access new markets, expand offerings, and accelerate growth beyond your internal resources.
Organizational Development
We help build high-performing organizations by optimizing structure, talent acquisition, and talent management practices. From strategic organizational design to robust compensation frameworks and performance systems, we ensure your team is positioned for success and sustainable growth.
Seed Investing
Beyond capital, we provide strategic seed-stage investment coupled with hands-on advisory to innovative startups. We partner with founders to navigate early-stage challenges, accelerate product-market fit, and prepare for subsequent funding rounds, driving their growth from the ground up
Recent Client Successes
Fintech Startup
MarTech Series C
MarTech Series C
As fractional CEO, helped data aggregation fintech with customer growth, improving cost structure, and selling the company to a larger Fintech
MarTech Series C
MarTech Series C
MarTech Series C
Focused on new channel development via partnerships with large cloud providers, as well as organizational development for Sales & Partnerships teams
Fintech Exit
MarTech Series C
Fintech Exit
Helped large global VC assess viability of accounting tech platform investment. Worked with management team to develop growth plans. Eventually helped VC exit the business
Contact Us
Northwinds Advisory & Investing
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