Business Advisory Services
- Go-to-market strategy and acceleration
- Partnerships strategy
- Product strategy & best practices
- Organizational development
About Northwinds Advisory
Our Mission
At Northwinds Advisory & Investing, our mission is to empower tech businesses to reach their full potential by providing effective business solutions that focus on accelerating growth. We collaborate with you to develop and refine your business, product, and go-to-market strategy, ensuring alignment with organizational development goals. Our team takes on fractional C-Suite roles in Sales & Product Management to enhance your operational efficiency.
Additionally, we operate a small fund that invests in innovative projects within the tech ecosystem. Recent investments include an AI Media Licensing start-up, a platform for community sports and active lifestyle experiences, and an Angel fund, all of which are aligned with our strategic advisory services approach in the SAAS sector.
Services Provided
Business Strategy
We partner with C-Suites and Boards to define clear visions and actionable strategic roadmaps that unlock sustained growth and competitive advantage through innovative business solutions. Our approach ensures your core business objectives are aligned with market opportunities within the Ecosystem, fostering resilient and future-proof enterprises through effective organizational development and strategic advisory services in the SAAS landscape.
Product Strategy & Execution
We guide the development of compelling business solutions and product strategies that resonate with market demand and drive innovation within the Ecosystem. From ideation to launch and optimization, we refine your product processes to ensure efficient execution, continuous improvement, and scalable growth, all while leveraging our strategic advisory services to support your organizational development and maximize the potential of your SAAS offerings.
Go-to-Market Planning and Execution
We design and implement robust business solutions and go-to-market strategies that accelerate market penetration and revenue growth. Our expertise in organizational development ensures your SAAS product reaches the right customers through optimized channels, compelling messaging, and effective sales execution. Additionally, we offer strategic advisory services and can take on fractional GTM roles.
Product & Go-to-Market Partnerships
We identify, forge, and optimize strategic product and go-to-market partnerships that amplify your reach and capabilities through innovative business solutions. By building powerful ecosystem alliances, we assist in your organizational development, helping you access new markets, expand your SAAS offerings, and accelerate growth beyond your internal resources with our strategic advisory services.
Organizational Development
We provide comprehensive business solutions to build high-performing organizations through effective organizational development, optimizing structure, talent acquisition, and talent management practices. From strategic advisory services in organizational design to developing robust compensation frameworks and performance systems, we ensure your team is well-positioned for success and sustainable growth in a competitive SaaS ecosystem.
Seed Investing
Beyond capital, we provide strategic seed-stage investment and business solutions, combined with hands-on advisory services to innovative startups. Our strategic advisory services enable us to partner with founders to navigate early-stage challenges, accelerate product-market fit, and prepare for subsequent funding rounds. This approach drives their growth within the ecosystem of organizational development, helping them scale from the ground up, particularly in the SAAS sector.
Recent Client Successes
Fintech Startup
MarTech Series C
MarTech Series C
As a fractional CEO, I provided strategic advisory services to a data aggregation fintech, focusing on customer growth and enhancing its cost structure. This approach not only fostered organizational development but also positioned the company within a broader ecosystem of business solutions, ultimately leading to its successful sale to a larger fintech company specializing in SAAS.
MarTech Series C
MarTech Series C
MarTech Series C
Focused on new channel development through partnerships with large cloud providers, while also emphasizing organizational development for our Sales & Partnerships teams to enhance our business solutions within the ecosystem of SAAS and strategic advisory services.
Fintech Exit
MarTech Series C
Fintech Exit
Assisted a large global VC in assessing the viability of an accounting tech platform investment, which is part of a broader ecosystem of innovative business solutions. Collaborated with the management team to develop strategic growth plans focused on organizational development. Ultimately, I facilitated the VC's exit from the business while leveraging strategic advisory services in the SAAS sector.
Contact Us
Northwinds Advisory & Investing
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