Operator-led advisory and investing.

Founded by Jeremy Butteriss after twenty-five years at Google, Stripe, and Xero. Based in Toronto.

Advisory

Strategy, GTM, partnerships, product, and organizational advisory.

Selected engagements with fintech, SaaS, and ad-tech leaders. Most are multi-quarter and include direct CEO support.

Advisory work →

Investing

Angel checks and fund commitments.

Pre-Series A angel investments plus commitments to select angel, venture, and PE funds. Often paired with board advisory.

Investing approach →

About

Jeremy founded Northwinds in 2024 after twenty-five years in operating roles across fintech, ad tech, and digital media — most recently as EVP of Ecosystem & Partnerships at Xero, and before that leading Business Product & Platform Partnerships at Stripe. Earlier, he ran the DoubleClick business across Asia-Pacific at Google, where revenue grew from $400M to $1.2B over three years.

Full bio →

Selected advisory work

Fintech infrastructure

Fractional CEO during a critical period; doubled customer revenue in four months and led the company through a 2× strategic sale.

Customer data platform

Cloud-partner strategy that earned Google Cloud Partner of the Year, alongside CRO recruiting and value-prop refinement.

SMB SaaS leader

Designed and operationalized a new customer-acquisition channel — strategy, playbook, and team build.

Pre-Series A telecom platform

GTM strategy, pitch materials, investing strategy, and ongoing coaching to the CEO.

See all advisory work →